Premion selects Compliant to improve programmatic media curation

Premion has integrated Compliant’s advanced data integrity signals into its Octillion demand-side platform. As advertisers prioritize data quality alongside media and creative quality, there is increasing demand for signals that bolster responsible and effective targeting capabilities. By integrating Compliant’s data integrity signals, Octillion enables advertisers to buy inventory from publishers with better data practices. In a data-driven and highly regulated industry, this reduces risk, avoids waste and improves campaign outcomes.