Piedmont Office Realty rebrands to Piedmont Realty Trust

Piedmont Office Realty (PDM) Trust announced the launch of its new brand identity including a name change to Piedmont Realty Trust. The rebrand was undertaken to better reflect the company’s focus on Piedmont PLACEs which are designed to elevate the workday and reflect a higher standard of service for our clients. Commenting on the rebrand, Piedmont’s CEO, Brent Smith, said, “We’ve recently completed an extensive update of our brand identity. We understand that today’s employees seek environments that support their company cultures and foster a sense of community. At our core we are dedicated to transforming traditional office buildings into Piedmont PLACEs that deliver a cohesive experience, welcoming our clients into premium workspaces that are paired with an elevated service model. Our simplified brand better reflects this strategy and aligns with the bespoke approach we deliver to our clients.”