Jefferies analyst Edward Mundy downgraded Philip Morris (PM) to Hold from Buy with a price target of $180, down from $220. The firm sees limited re-rating potential for the shares in 2026. Philip Morris’ competitor British American Tobacco (BTI) is driving category growth in U.S. pouches and Japan Tobacco is “competing more assertively” in heated tobacco, the analyst tells investors in a research note. Jefferies sees potential downside risk to the consensus estimates for Philip Morris.
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