PepsiCo (PEP) announced certain commercial and financial priorities to enhance shareholder value, including a preliminary 2026 financial outlook. The announcement followed a comprehensive review of PepsiCo’s strategic initiatives and plans. This announcement incorporates constructive engagement and is supported by PepsiCo shareholder Elliott Investment Management. The company said it is “acting with a high high sense of urgency to improve the marketplace competitiveness and financial performance of PepsiCo Foods North America” by: implementing sharper everyday value; elevating an expansive innovation agenda, including the recent introduction of Simply NKD Cheetos and Doritos, the restaging of Lay’s and Tostitos and the 2026 launch of Doritos Protein; and aggressively reducing operating costs and improving operational excellence. “With respect to our North America supply chain and go-to-market optimization initiatives, we are carefully evaluating an integrated model and intend to take a nuanced approach factoring in key components such as return on investment, scale and market share at a U.S. state level,” the company said. “We intend to provide a comprehensive update on the North America Supply Chain and Go-To-Market optimization initiatives to analysts and investors in late 2026.”
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