Pearson unveils new brand identity ‘to embrace future of learning’

Pearson (PSO) announced the unveiling of “a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a deep understanding of the evolving needs of learners worldwide. Pearson’s brand evolution is grounded in a core belief: humans are born to learn. The company views learning not just as acquiring knowledge, but a vital force for growth, adaptation and thriving in a rapidly changing world. This understanding is at the heart of the new brand.”