Pattern announced it has acquired ROI Hunter, a performance-driven retail media platform that integrates product, marketing, and merchandising data for SKU-level advertising decisions. The acquisition strengthens Pattern’s position as a leading ecommerce accelerator and expands its AI-driven advertising capabilities, noting ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.1B in media managed annually, enabling a uniquely granular view of product-level performance. The integration creates a unified retail media platform to power smarter cross-channel execution. ICON Corporate Finance served as exclusive financial advisor to ROI Hunter in the transaction.
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