Morgan Stanley analyst Cameron McVeigh upgraded Outfront Media (OUT) to Overweight from Equal Weight with a price target of $28, up from $20. The firm sees a “strong” 2026 for U.S. advertising spend due to digital strength. Connected TV should be the fastest area of growth in a “healthy” ad market, the analyst tells investors in a research note. Morgan Stanley sees upside to Outfront’s consensus estimates from digital billboards and transit displays.
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