Williams Trading downgraded On Holding (ONON) to Hold from Buy with a price target of $47, down from $55. The firm believes the company’s recent product segmentation decisions “are doing more harm than good.” On’s wholesale order growth in the Americas will decelerate in fiscal 2026, and its wholesale order growth in Europe will slow for the “foreseeable future,” the analyst tells investors in a research note. Williams adds that the company’s increased direct-to-consumer costs are likely to result in EBIT margin pressure over time.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on ONON:
- On Holding AG: Strengthening Premium Brand Position and Multi-Year Growth Justify Buy Rating
- UBS still ‘very bullish’ on On Holding after athletic wear survey
- Closing Bell Movers: Nike falls over 10% after soft revenue guidance
- Amazon initiated, GE Vernova upgraded: Wall Street’s top analyst calls
- On Holding initiated with a Buy at Guggenheim