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Novo Nordisk misread U.S. market for weight loss drug, Reuters reports

Novo Nordisk’s (NVO) top executives ignored internal warnings that the company was not sufficiently prepared for the launch of its weight loss drug Wegovy, leaving the drugmaker in a more vulnerable position when Eli Lilly (LLY) entered the market, Reuters’ Jacob Gronholt-Pedersen and Maggie Fick report.

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