As previously reported, Northland initiated coverage of Genius Sports (GENI) with an Outperform rating and $14 price target The firm views Genius as well-positioned to benefit from the proliferation of live sports betting given that it provides the official data “representing the fundamental backbone of the sports betting industry,” the analyst tells investors. The firm expects Genius – given its long-term league partnerships – to drive engagement and grow activity for sportsbooks as the market trends towards in-play betting, the analyst added.
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