Jefferies added Nike (NKE) to the firm’s “Franchise Picks List,” citing the belief that the Street underappreciates the ongoing recovery for “the clear category leader.” With holiday order books already up year-over-year, the firm sees the potential for a clean inventory position by the first half of 2026 and anticipates headwinds easing, paving the way for sales and margin improvement, noting that its FY27 EPS forecast is “well ahead of consensus.” Jefferies has a Buy rating and $115 price target on Nike shares.
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