Nexxen (NEXN) announced the general availability of its Curated Marketplace solution. Curated Marketplace provides data owners, publishers, curators and agencies with the ability to monetize data assets over Nexxen’s premium supply. These tailored deals can deliver stronger, more measurable outcomes for buyers, while driving new demand for Nexxen’s publisher partners. With Curated Marketplace, partners can seamlessly package, activate and monetize premium, data-driven private marketplace deals in two ways: by easily onboarding their first-party data to layer on top of Nexxen’s premium supply, or by accessing a variety of differentiated data sources through Nexxen’s data management platform, the Nexxen Data Platform. These include exclusive audience insights from Nexxen’s proprietary audience discovery tool, Nexxen’s proprietary TV Audience targeting segments – which blend data assets inclusive of automatic content recognition data – and third-party data sources.
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