Netflix (NFLX) announced that it is expanding its global programmatic offering for Netflix’s advertising business by partnering with Yahoo DSP (APO). Netflix said: “This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of our ad-supported countries. Integrating Yahoo DSP is all about driving performance for Netflix advertisers, and we will partner together on advanced targeting segments to optimize the best results for our clients. This is another milestone for the ads business, giving our global clients even more optionality in their buying. Our focus has always been to offer the best advertising experience to our clients and members, and we’re excited to continue to give advertisers the ability to reach the most engaged and attentive ad-supported viewers. Yahoo DSP will join The Trade Desk (TTD), Google Display (GOOGL) and Video 360, and Microsoft (MSFT) as Netflix’s programmatic partners.”
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