National Vision announces transformation strategy

National Vision (EYE) will host an Investor Day at NASDAQ MarketSite to detail its comprehensive transformation strategy and financial outlook. National Vision’s commercial model transformation is focused on broadening its reach and expanding market share with the high value customer cohorts it serves. The company’s transformation strategy centers on four key growth vectors designed to expand the company’s share of the estimated $70B U.S. optical retail market: 1. Underdeveloped Customer Segments: National Vision is strategically expanding its focus beyond traditional cash-pay, price-seeking customers to capture an expanded share of managed care patients, progressive lens wearers, and outside prescription shoppers. 2. Underdeveloped Products: The company identified significant opportunities in premium lens categories where increasing penetration by every 1% across three key products could drive nearly $40M in incremental revenue. 3. Enhanced Customer Experience: Through data-driven customer segmentation, National Vision aims to create a more joyful customer experience by driving associate selling behavior transformation, enabling more personalized experiences and targeted messaging, and leveraging its extensive doctor of optometry network and advanced exam technology. 4. Strategic Store Growth: With a national footprint of 1,200+ stores across 38 states and a network of 2,400+ optometrists, National Vision is positioned for measured expansion into new markets and formats while optimizing its existing fleet.