Nathan’s Famous launches campaign in NYC subway system

The comany said, “Just in time for National Hot Dog Day on July 16, Nathan’s Famous (NATH) has teamed up with the Metropolitan Transportation Authority to unveil a playful new campaign inspired by an unexpected design quirk in the city’s newly updated subway map, where fans can follow the frank to Coney Island .Earlier this year, the MTA unveiled its first fully revamped subway map in nearly 50 years. To the delight of Nathan’s lovers everywhere, a curious twist emerged: the N, F and Q subway lines lead directly to Coney Island. It’s as if the subway system itself is pointing right to the birthplace of Nathan’s Famous. Smithfield Foods has a license agreement with Nathan’s Famous for the exclusive right to manufacture, distribute, market and sell “Nathan’s Famous” branded hot dogs and sausages in refrigerated consumer packages to be resold through retail channels within the U.S.”