Morgan Stanley thinks Nu Holdings (NU) can reach 10% payroll loan share by 2026, which it calls “well above consensus” sell-side expectations of just 3%-4%. Despite rising investor interest in Brazil’s payroll loan segment, the firm believes the market still underestimates Nubank’s ability to “quickly become a leading player in this space,” pointing to Nubank’s competitive advantages that include scale, distribution, and cost structure. The firm maintains an Overweight rating and $18 price target on “Top Pick” Nu Holdings.
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