Moomoo announces ‘Trade Smart’ OOH campaign

Moomoo has launched a strategic out-of-home advertising campaign across New York City for the Q4 earnings season. Running from October 14 to December 13, the campaign utilizes prominent digital boards at the World Trade Center station and in-train advertisements, directly targeting an estimated 3.4 million daily commuters-primarily New York and New Jersey white-collar professionals who spend over 30 minutes daily on public transit. This campaign underscores Moomoo’s commitment to a customer-first, data-driven strategy in the U.S. and is integral to a broader multi-channel outreach plan designed to attract and empower traders ranging from intermediates to seasoned professionals. The campaign’s creative approach moves beyond generic platform features, leveraging industry insights and relatable scenarios to encourage smarter trading habits. As Moomoo’s Brand Marketing Lead Kit Guerra said, “Trade Smart was built to reset how people think about investing, using human, witty creative that contrasts the smart with the not-so-smart ways traders instantly recognize. Paired with intentional placements across high-dwell commuter environments, the campaign turns everyday movement into memorable reminders of moomoo’s data-driven edge.”