Mondelez (MDLZ) is using a new AI tool to slash costs for producing marketing content by 30%-50%, Jessica DiNapoli of Reuters reports, citing a senior executive. The company has been developing the tool since last year with Accenture (ACN) and expects it to be able to create short TV ads ready to air as soon as next year’s holiday season, Jon Halvorson, Mondelez’s global senior vice president of consumer experience, told Reuters. Mondelez has invested over $40B in the tool.
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