Mobiquity Technologies announces CTV’s power in political advertising with AI

Mobiquity Technologies announces political campaign results demonstrating greater effectiveness utilizing AI-driven CTV ads. The future of political advertising is firmly rooted in the digital arena, and Mobiquity Technologies is attempting to lead this transformative journey. By leveraging the advanced capabilities of Connected TV advertising and integrating deep learning algorithms, the company demonstrates a robust, data-driven approach to engage with the modern electorate. Dean Julia, CEO of Mobiquity Technologies, emphasized, “In an era dominated by digital noise, our CTV strategies powered by AI-driven insights help ensure precision-targeted political outreach. An example of this would be a recent campaign we ran across the state of North Carolina where we achieved greater ROI metrics when benchmarked against traditional TV advertising.” By allocating a six-figure budget, the campaign was executed using Mobiquity’s state-of-the-art AI algorithms, which mined extensive datasets to identify and engage with key demographic and psychographic segments. The campaign narrative underscored the urgency of workforce training, advocating for holistic state-level assistance in education. Dean Julia continues by saying, “Mobiquity has been at the forefront of the transformation from linear television advertising to the more granular, targeted approach of CTV since the 2018 elections. With the addition of AI-driven insights, our ability to target desired voters has gotten even better and combining that with one of the most hotly contested political environments of our times, we believe we will see greater revenue opportunities for Mobiquity.”