Mobiquity announces enhancements for ElecTech, ElecAlytics platforms

Mobiquity Technologies announces new enhancements to its proprietary ElecTech and ElecAlytics platforms, utilizing heuristic models and US districting data to facilitate superior ad curation. The company said, “Driven by the increasingly detailed understanding of user behavior and preferences, Mobiquity Technologies is further evolving digital advertising as it relates to US politics. The new features combine districting data with a myriad of factors such as location, performance metrics, contextual relevance, and sentiment analysis. This integration enables Mobiquity’s AI engines to create hyper-segmented and personalized advertisements to better resonate with users on a fundamental level…With the introduction of heuristic data modeling into the mix, the ability to understand, predict, and influence consumer behavior becomes more refined. The AI engines of ElecTech and ElecAlytics can now leverage patterns and trends derived from historical data, offering businesses an opportunity to connect with their prospective customers more effectively.”