Mobiquity Technologies announces its ElecTech platform has achieved a 97% video completion rate for a series of campaigns run by a national political action committee, proving that captivating videos are not limited to the realm of gaming. Dean Julia, the CEO of Mobiquity Technologies, firmly believes that first-party data is the essential ingredient in effective political advertising. “In the dynamic world of politics, establishing authentic connections is of utmost importance. First-party data provides an unprecedented insight into the desires and beliefs of the electorate. Through ElecTech, we’re not merely sending out messages; we’re fostering connections. It’s a personalized relationship where candidates genuinely connect with their constituents,” commented Julia. Looking ahead, Julia expresses confidence in ElecTech as a game-changer for upcoming elections. “ElecTech isn’t just another tool in the political advertising toolbox. It’s a necessity, as proven by the 97% video completion rates. When you directly address the emotions of the voters, they don’t simply listen – they engage. In politics, this active engagement marks the difference between passive acknowledgment and passionate advocacy.”
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