Microsoft’s (MSFT) Copilot chatbot faces user frustration due to confusing branding and interoperability issues, with a decreasing percentage of users favoring it in one survey, The Wall Street Journal’s Sebastian Herrera reports. The percentage of paid Copilot subscribers using it as a primary option decreased from 18.8% to 11.5% from July to January, while Google’s (GOOGL) Gemini increased, according to Recon Analytics. Microsoft is heavily investing in marketing Copilot, including a $60M spend on television ads in 2025 and a Super Bowl ad.
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