Meta to expand ads on Threads to all users globally

In a company announcement, Meta said, “Two years after its initial launch, Threads is no longer just a new social app; it’s a rapidly growing conversation platform with its own niche communities and voices. Now, with over 400M monthly active users, Threads is becoming the best place for conversations about what matters now. For businesses, Threads offers an easy opportunity to extend existing campaigns and join the conversation in this flourishing space. Beginning next week, we are expanding ads on Threads to users in all markets globally. This follows the initial rollout of ads on Threads to advertisers last spring. Ads on Threads are powered by Meta’s proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they’re used to on other Meta platforms (META) like Facebook and Instagram. For advertisers, ads on Threads are an easy way to extend the reach of their existing Meta campaigns, automatically adding Threads placements to Advantage+ and manual campaigns. The familiar image, video, and carousel ad formats appear natively in the Threads feed, helping brands reach more people in more places across Meta’s family of apps. Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months.”