Meta Platforms price target raised to $850 from $825 at Canaccord

Canaccord analyst Maria Ripps raised the firm’s price target on Meta Platforms (META) to $850 from $825 and keeps a Buy rating on the shares. The firm said Meta remains its top digital advertising pick. Despite its premium valuation, they continue to favor Meta given the breadth of growth tailwinds. Reels, Shopping, and Overlay ads continue to attract greater budget allocations among DPI clients, and while Reels could subside as a tailwind in 2026, the introduction of ads on WhatsApp, coupled with Meta’s Business AI offering (which our expert thinks could drive a 10-20% ROAS improvement for advertisers) could help bridge the gap.