Meet Aether Holdings: Fly exclusive interview with Executive Frank Cid

In an exclusive interview, Aether Holdings’ (ATHR) Frank Cid, VP of Business Development, met with The Fly to discuss the company, going public, its newsletter business, the crypto space and much more.

EMPOWERING INVESTORS: Aether sees itself as an emerging financial technology platform company that offers proprietary research analytics. The company says it “revolutionizes analyzing with AI-driven solutions like SentimenTrader and transforms complex market data into actionable insights through advanced sentiment analysis. By unveiling opportunities that traditional methods often miss, Aether empowers investors to make confident, data-backed decisions in a rapidly evolving financial landscape.”

In conversation with The Fly, executive Frank Cid explained that “Aether is about empowering investors. Currently, we’re offering proprietary research tools, data analytics primarily for institutional investing through our flagship sentiment trader but we do plan to go after that retail investor that is not as well served by this data, especially now with AI tools and everything I can make it easier for people to understand what the markets are about and how to find good analytics. I would sum it up as ’empowering investors’ – that’s what Aether is about. That’s what we do.”

GOING PUBLIC: Aether went public two months ago, opening for trading back on April 10. “The biggest thing that has changed (since going public) is having the capital to implement our strategy. We went into this knowing that there’s a lot of newsletters that are out there that could use a home and support, specifically in the financial area. Also, another big thing is being able to get talent, being able to get a good copywriter for the newsletter side of the business, being able to get really strong developers for the technology side so we can keep building the tools that will integrate within the art ecosystem,” Cid explains.

YOUNG COMPANY: Being a relatively young company comes with its challenges as many are yet to understand all the company does. “We’re very young company and I think as we evolved there are going to be misconceptions and for me it doesn’t matter. What matters to me is coming in every day, helping the company become better building better tools, or helping our developers have the ability to build better tools. I look at it like this, let’s just build a strong good company that we’re proud of.”

NEWSLETTERS: The company has recently launched Alpha Edge Media, a wholly owned subsidiary dedicated to building and scaling a new generation of digital-first financial newsletter media content and brands.

“I like to call it a secret sauce, but I think it’s an open secret: newsletters are really good at customer acquisition and converting customers from free subscribers to pay subscribers or tool buyers. So, for us, the newsletter game is very important in the sense that we are going to make a very intensive play and acquisitions of customers. The bottom line is that once the customers trust us and they trust our copy, it’s a lot easier to get them to buy our tools, so it is imperative for us to really grow up that brand and a different brand of newsletter. Also, the newsletter business allows us to get into verticals that maybe some of our other competitors will find it hard,” the executive added.

BITCOIN: Discussing bitcoin and how it is starting to come into its own as something that more investors are using to hedge their exposure, Cid told The Fly that “there’s a lot of companies that are out there using bitcoin strategies. The publicly traded minor is holding bitcoin now and I think that probably a lot of people are looking at this similar to how people look at gold. And isn’t that what they called bitcoin? Digital gold? Digital assets are quite compelling right now for me as an investor.”

Meet the Company” is The Fly’s recurring series of exclusive short interviews with Executive Officers to offer a deeper look inside the company.