As previously reported, BTIG analyst Peter Saleh upgraded McDonald’s (MCD) to Buy from Neutral with a $360 price target telling investors that the firm’s franchise checks suggest changes to the value/promotions strategy is driving traffic growth on a consistent basis. The firm, which expects the change in value strategy and perception to lead to the most meaningful earnings growth for the company since 2023, is additionally optimistic that the new CosMc’s beverage platform will launch in the first half of this year and provide the next major catalyst for U.S same-store sales and transactions.
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