McDonald’s (MCD) stated on its corporate website: “McDonald’s is turning up the flavor – and the fun – as we enter the next chapter of our beverage journey. Over the past year, we’ve been listening to fans, learning from our CosMc’s concept, and exploring what makes a drink moment truly special. Now, we’re bringing those insights to life in an expanded market test. Later this summer, more than 500 select U.S. restaurants across Wisconsin, Colorado and the surrounding areas will begin testing a bold new lineup of drinks. Think cold coffees, fruity refreshers, crafted sodas, and energizing sips-all created to bring a little extra joy to your day… So…stay tuned for September 2nd as we embark on this bold, new test.”
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