Marin Software announces expanded Amazon integration

Marin Software (MRIN) announces major enhancements to its Amazon (AMZN) integration. This update includes Sponsored TV, non-endemic advertising, and access to the Demand-Side Platform globally, making it easier for brands not selling on Amazon to engage with the Amazon audience. “Our enhanced Amazon offering represents a major leap forward in our commitment to helping digital marketers connect with consumers in the most impactful ways. By incorporating Sponsored TV, expanding DSP capabilities globally, and introducing non-endemic advertising options, we are enabling brands to maximize their reach and effectiveness within the Amazon family of brands,” said Chris Lein, CEO of Marin Software.