Magnite expands ad solutions with Pause Ads

Magnite (MGNI) announced the expansion of its ad solutions with the introduction of Pause Ads across streaming providers including DIRECTV, DISH Media, and Fubo. “Pause Ads create a new class of high-value ad inventory without disrupting the viewer experience,” said Mike Laband, Group SVP, US Revenue at Magnite. “As buyers seek more effective ways to engage streaming audiences, we expect growing demand for ad innovations such as Pause Ads to unlock meaningful revenue for media owners as the CTV ecosystem matures.”