Magnite (MGNI) has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the “Algorithmic Era” of advertising, where interoperability, automation and outcome-driven planning are key. Across multiple EMEA markets, including Spain and the UK, the Magnite SpringServe video platform is empowering dentsu with connections to inventory, enabling them to curate media experiences.
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