Magnite (MGNI) has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the “Algorithmic Era” of advertising, where interoperability, automation and outcome-driven planning are key. Across multiple EMEA markets, including Spain and the UK, the Magnite SpringServe video platform is empowering dentsu with connections to inventory, enabling them to curate media experiences.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on MGNI:
- Positive Outlook for Magnite: Buy Rating Supported by Advertising Market Growth and Strategic Developments
- Magnite, Paramount Australia announce partnership
- Magnite price target raised to $24 from $13 at Wells Fargo
- How Google (GOOGL) Plans to Rebuild Trust with Publishers as AI Reduces Web Traffic
- Magnite price target raised to Street-high $39 from $18 at Rosenblatt