Tigress Financial analyst Ivan Feinseth raised the firm’s price target on Lyft (LYFT) to $28 from $26 and keeps a Buy rating on the shares. The company reported a “record start to the year,” and is expanding its advertising initiatives through Lyft Media, the analyst tells investors in a research note. The firm says the company is focusing on targeted geographic growth, emphasizing smaller, car-dependent cities like Indianapolis, where rides grew 37% in Q1.
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