Lyft brings back cheaper shared trips at airports, Bloomberg reports

Lyft (LYFT) is bringing back cheaper shared trips at airports, reversing a decision made two years ago to discontinue the ride option as it seeks to compete with rival Uber Technologies (UBER) in courting inflation-weary consumers, Bloomberg’s Natalie Lung reports. Lyft is currently piloting shared rides at eight U.S. airports, including Boston, Los Angeles and San Francisco, with those trips receiving as much as a 20% discount compared with a regular Lyft, said company spokesperson Jill Gonzalez. “We’re aware of the increasing costs associated with airport travel and are evaluating what could help make rideshare more financially accessible to a broader range of travelers,” Gonzalez wrote in an emailed response. “We’re always testing and piloting different features in select markets to gather feedback.”