Lulu’s Fashion Lounge expands wholesale collaborations

Lulu’s Fashion Lounge (LVLU) is expanding its distribution. Lulus has announced new collaborations with rental subscription service Nuuly, resale marketplace Poshmark, and Von Maur. The company is also expanding its retail presence through expanded collaborations with department stores Dillard’s and Nordstrom, as well as third-party brand collaborations with Dingo 1969, Hunter, Jessica Simpson, Reebok, and Rolla’s Jeans. The company’s recent collaboration with Poshmark, which launched last month, positions Lulus within the resale market, allowing customers to buy and sell their Lulus pieces in a sustainable, circular model. Meanwhile, through its new partnership with Nuuly, the company is tapping into the rental economy. Lulus is doubling down on its relationships with key department stores.