LPL Financial reports total advisory/brokerage assets $1.82T at February-end

LPL Financial (LPLA) released its monthly activity report for February 2025. Total advisory and brokerage assets at the end of February were $1.82T , an increase of $11.3B , or 0.6%, compared to the end of January 2025. Total net new assets for February were $24.5B, which included $0.7B of acquired net new assets. Total organic net new assets for February were $23.8B , translating to a 15.8% annualized growth rate. This included $13.7B of assets from Prudential Advisors and $0.3B of assets from Wintrust Investments and certain private client business at Great Lakes Advisors that onboarded in February, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $10B , translating to a 6.6% annualized growth rate. Total client cash balances at the end of February were $51.3B , a decrease of $0.9B compared to the end of January 2025. Net buying in February was $14.3B.