LiveOne’s Slacker Radio partners with Intuizi to drive subscription growth

LiveOne’s (LVO) Slacker Radio and Intuizi announced a strategic partnership to increase adoption of Slacker’s Plus and Premium services. Leveraging Intuizi’s large quantitative model trained on trillions of deidentified signals sourced directly from consumers, Slacker is able to find and address consumers who are most likely to become subscribers in real-time. The ability to instantly execute consumer behavioral and location-based signals for customer acquisition messages, with the most optimal timing, represents a first for the online consumer marketing industry. The collaboration will initially focus on the automotive sector, with expansion planned into consumer electronics and retail verticals. The initial campaigns are scheduled to launch this summer across North America. Using Intuizi’s unique behavioral and location-based signals, Slacker Radio will be able to deliver personalized upgrade messages to users at precisely the right moment, enhancing relevance and conversion while providing listeners with a seamless path to richer audio experiences.