LightInTheBox reports return to profitability after shift to in-house brands

LightInTheBox (LITB) has received positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer brands. The brand has achieved an average Net Promoter Score of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution, indicating a strong initial reception from customers. This feedback underscores LightInTheBox’s strategic shift towards proprietary DTC brands, which has been instrumental in the company’s return to profitability, by focusing on in-house design and manufacturing. This shift has not only enhanced customer satisfaction but has also improved the company’s financial performance, enabling it to achieve profitability in recent quarters.