Lifeward announces expansion of its relationship with SportsMed Products

Lifeward (LFWD) announced the expansion of its relationship with SportsMed Products to include distribution of the AlterG product lines within the United Arab Emirates as well as throughout the entire Gulf Cooperation Council through their Dubai-based company SportsMed Performance Trading. “Expanding our distribution capabilities into the UAE and the broader GCC is a critical step in driving the success and global reach of the AlterG product lines,” said Mark Grant, CEO of Lifeward Ltd. “We have great confidence in our long-standing partnership with SMP Ltd., whose strong history of performance with the AlterG and commitment to excellence make them the ideal partner to support this next phase of growth.”