Lifeist Wellness relaunches Mikra with new branding, ecommerce website

Lifeist Wellness (LFSWF) announces the relaunch of its Mikra brand with a new e-commerce website, new branding, and a digital strategy designed to accelerate revenue generation. The revamped Mikra website – featuring baseball legend and collaborator Jose Bautista – marks a significant step in Lifeist’s execution of its 2025 strategic roadmap. Jose’s signature product lines, Clarity and Focus, are front and centre as part of this relaunch. The upgrades are engineered to drive online sales of Mikra’s science-backed nutraceuticals and support the company’s sharpened focus on commercial performance. To complement the digital relaunch, Mikra is also introducing three new formulations – Clarity, Hydrate and a reformulation of its stress support product Calm. Each is designed to help consumers optimize cognitive function, physical endurance, and emotional balance. Clarity: Formulated to enhance brain health and recovery from mental fatigue. Featuring Acetyl-L-Carnitine, Citicoline, Lion’s Mane Extract, and adaptogens like Ginkgo Biloba and Gotu Kola, Clarity supports sharper memory, mental clarity, and long-term cognitive resilience-without the jitters. Hydrate: A next-generation electrolyte blend using natural sea salt to support cellular hydration, muscle performance, and recovery. Available in Lemon Lime and Blood Orange Passionfruit, Hydrate’s adaptive dosing recommendations align with your lifestyle-whether you’re training hard or tackling a full day. Calm: A daily stress support formulation featuring Passionflower, Chamomile, Lemon Balm, and Lavender, combined with L-Theanine, GABA, and Saffron Extract. Calm promotes relaxation, emotional balance, and resilience in the face of everyday stress-naturally.