Life360 announces two innovations within its ad platform

Life360 (LIF) announced two category-defining innovations within its ad platform: Place Ads by Life360, a location-based, targeting product that reaches families based on real-world behavior and household context, and Uplift by Life360, a best-in-class footfall attribution tool that closes the loop between media exposure and physical store visits. “By connecting advertisers with our members in the moments that matter most, we’re creating value on both sides-helping brands reach the right people at the right time, and helping families navigate everyday life with a little more ease,” said Lauren Antonoff, Chief Operating Officer at Life360. “I’m confident these new tools will help us scale, expanding revenue while making the platform even more useful for the families who rely on us.”