JPMorgan raised the firm’s price target on Lamar Advertising (LAMR) to $128 from $122 and keeps a Neutral rating on the shares. The out-of-home channel “stands out as the most resilient” traditional advertising market and momentum improved in Q3, the analyst tells investors in a research note. The firm is bullish on the sector in 2026 and sees cyclical tailwinds from the midterm elections as well as the FIFA World Cup. JPMorgan sees Outfront Media (OUT) outperforming Lamar due to its “outsized” exposure to the markets hosting World Cup matches, momentum in transit, and stronger earnings expansion potential.
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