LaCroix enters multi-year partnership with Kansas City Current

LaCroix Sparkling Water by National Beverage announced its new multi-year partnership with the Kansas City Current, a women’s professional soccer team led by the ownership group of Angie Long, Chris Long, Brittany Mahomes and Patrick Mahomes. LaCroix will be the exclusive sparkling water partner of the KC Current to be sold at CPKC Stadium, the first stadium in the world purpose-built for a women’s professional sports team. Additionally, LaCroix’s logo will be featured above the nameplate on the KC Current’s primary and secondary kits. LaCroix is the first upper-back kit sponsor in club history. LaCroix will also be involved in various community activations, including the presenting sponsor of the Current’s Junior Reporter Series focused on health and wellness and showcasing local youth organizations.