Kraft Heinz to remove food, drug and cosmetic colors from U.S. product portfolio

Kraft Heinz (KHC) announced it will not launch any new products in the U.S. with food, drug and cosmetic, or FD&C, colors, effective immediately. The company also announced it will remove the remaining FD&C colors from its U.S. product portfolio before the end of 2027. Already, nearly 90% of Kraft Heinz’s U.S. products are free of FD&C colors. For the portion of products that currently contain FD&C colors, the company has invested resources, mobilizing a team to address this challenge with a three-pronged approach: removing colors where it is not critical to the consumer experience; or replacing FD&C colors with natural colors; or reinventing new colors and shades where matching natural replacements are not available. Kraft Heinz has used the colors in a small number of products. As part of this process, Kraft Heinz is also working with licensees of its brands to encourage them to remove FD&C colors.