KeyBank (KEY) and the Buffalo Sabres announced a 10-year extension of their arena naming rights deal. The contract, which is set to begin in 2026-27, will keep the KeyBank Center name in place through the 2035-36 season. KeyBank is the official and exclusive bank of the Buffalo Sabres. In addition to the arena naming rights, the longstanding partnership between the Sabres and KeyBank will introduce KeyBank as the team’s away helmet sponsor starting in the 2025-26 season. KeyBank’s collaboration with the Sabres dates back to 2015 and reinforces the commitment of both organizations to the Western New York community.
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