KeyBanc initiated coverage of Booking Holdings (BKNG) with an Overweight rating and $6,450 price target as well as Expedia (EXPE) with a Sector Weight rating and no price target. Booking has a “strong track record” of executing against its initiatives. The company offers investors scale and “best-in-class” marketing efficiency, which drives an industry-leading margin profile, the analyst tells investors in a research note. KeyBanc says that despite Expedia’s global scale with well-known brands, the company has a history of technology and platform challenges. The company also faces rising competitive pressures, the firm contends.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on BKNG:
- Booking Holdings initiated with an Overweight at KeyBanc
- Booking Holdings price target lowered to $5,590 from $5,660 at Cantor Fitzgerald
- Starboard Value Takes Aim at Tripadvisor: What Activist Pressure Could Mean for TRIP Stock
- Booking Holdings Updates By-Laws for Better Governance
- OpenAI’s ChatGPT Gets Cozy with Spotify, Zillow, Coursera, Other Apps – Their Stocks Love It