K Wave Media announces premiere lineup for remaining months of 2025

K Wave Media (KWM) announced its 2025 second-half premiere lineup, showcasing both its achievements in core content production and its strategy to expand a global revenue model centered on intellectual property. In the first half of this year, the company achieved significant milestones with Trigger, which ranked No. 1 in Netflix’s global opening rankings; Mary Kills People, which reached No. 1 in domestic TV buzz rankings immediately after airing on MBC; and AEMA, set for worldwide release in 190 countries on August 18. The upcoming second half will see the release of large-scale projects across various genres and platforms, including If We Were, Project Shin Sajang, and The Season of You and Me. Notably, KWM has invested as a major backer in No Choice, a film directed by Park Chan-wook and starring Lee Byung-hun, which is slated for release in September, drawing attention from global movie fans and investors alike. KWM is focusing on diversifying revenue streams by expanding IP-based businesses beyond the traditional advertising and broadcasting revenue structure of the drama industry. Leveraging the worlds and characters of each work, the company is building a long-term cash flow model through merchandise, NFTs, fan token issuance, and localized products for overseas markets. On the distribution side, KWM plans to utilize its global shareholder network and platform partnerships to execute the entire production-to-distribution-to-monetization process on a global scale. This approach aims to go beyond simple licensing exports, maximizing revenue across multiple channels including OTT, theaters, streaming platforms, and merchandise sales. The company is also developing fusion long-form content combining K-POP, K-Drama, and K-Movie. These works will integrate music organically into the narrative, be distributed globally via Netflix, and generate secondary revenue through OST streaming, album sales, concerts, and fan merchandise. This strategy expands the fandom business ecosystem from mere viewing to active fan ownership, participation, and consumption.