Jeffs’ Brands (JFBR) recently announced two significant transactions with two public companies, that collectively value its assets at approximately $23.4 million to $26 million, marking a significant milestone in its global expansion strategy. As previously announced on April 30, 2025, Jeffs’ Brands entered into a definitive agreement with Plantify Foods, a Canadian public company, to sell its wholly-owned subsidiary, Smart Repair Pro, and its 49.1% ownership interest in SciSparc Nutraceutical, which is currently held by its wholly-owned subsidiary, Jeffs’ Brands Holdings. In exchange, Jeffs’ Brands is expected to receive an initial 75% equity interest in Plantify Foods, with the potential to increase to up to a 90% equity interest in Plantify Foods, upon achieving specific milestones, calculated as of immediately following the closing and based on a valuation of CAD 17.125 million for Smart Repair Pro and the minority interest in SNI, and a valuation of CAD 4.85 million. The transaction, which is expected to close by July 31, 2025, expects to strengthen the Company’s financial position and aligns with its focus on high-growth e-commerce opportunities. As previously announced on March 13, 2025, further advancing its strategic roadmap, an independent valuation report for Evans & Evans, its wholly-owned U.K.-based subsidiary, Fort Products was received, estimating the fair market of its equity interests value at approximately $11.6 million to $14.2 million, on a controlling, marketable basis, subject to the assumptions and qualifications specified therein. This valuation was obtained in connection with the proposed merger of Fort Products with Impact Acquisitions, a capital pool company listed on the TSX Venture Exchange, as one of the closing conditions for the proposed transaction is the receipt of a minimum valuation for Fort Products of CAD 14 million. Pursuant to the proposed merger, Impact will acquire from the Company 100% of Fort Products’ equity interests in consideration for 75.02% ownership of Impact’s share capital, or up to 83.29% ownership contingent upon meeting predetermined milestones. The merger, which is anticipated to close by May 31, 2025, expects to position Fort Products for enhanced market leadership within the Amazon Marketplace. These transactions underscore Jeffs’ Brands’ commitment to creating shareholder value through strategic asset optimization and targeted growth initiatives. By securing up to 90% and 83.29% equity stakes in Plantify Foods and Impact, respectively, the Company will gain significant influence in high-potential markets while diversifying its portfolio. The combined proceeds and equity positions expect to enhance Jeffs’ Brands’ financial flexibility, aimed to enable further investment in technology and product development to capitalize on the vast potential of the Amazon Marketplace.
Confident Investing Starts Here:
- Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions
- Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on JFBR:
- Jeffs’ Brands Completes Acquisition of Pure NJ Logistics
- Jeffs’ Brands to Sell Key U.S. Assets to Plantify Foods
- Jeffs’ Brands enters agreement to sell key U.S. assets for $11.8M
- Jeffs’ Brands’ Fort Products launches pest control app on Apple App Store
- Jeffs’ Brands Submits AI Pest Control App to Apple Store
Looking for a trading platform? Check out TipRanks' Best Online Brokers , and find the ideal broker for your trades.
Report an Issue