JD.com (JD) and Alibaba (BABA) have ignited a battle for the country’s instant retail market, with both companies luring shoppers with large discounts to grab market share amid weak consumer spending, Eleanor Olcott of The Financial Times reports. The two companies have recently launched rapid delivery offerings, supplying food and staples to consumers within 30 minutes. Alibaba is spending $7B promoting its Taobao Shangou service while JD.com is investing $1.4B over the next year to expand its food delivery business.
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