BTIG lowered the firm’s price target on J.Jill (JILL) to $26 from $30 and keeps a Buy rating on the shares. The company’s Q2 beat on higher top-line, but the quarter was promotionally driven in order to bring inventory clean to start Q3, the analyst tells investors in a research note. The firm expects a less promotionally-driven top-line, while tariff-driven price increases begin to take hold for both J.Jill and industry-wide, leaving some uncertainty as to how the consumer will react, BTIG added.
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