J.Jill price target lowered to $21 from $26 at BTIG

BTIG analyst Janine Stichter lowered the firm’s price target on J.Jill (JILL) to $21 from $26 and keeps a Buy rating on the shares. J. Jill delivered a solid Q3 with stronger revenue and execution driving higher average unit retail, though a soft start to Q4 reflects seasonal promotional pressure rather than underlying demand, the analyst tells investors in a research note. With new CEO Mary Ellen Coyne’s product and marketing strategy set to materialize in 2026, the setup improves, supporting a higher valuation as the balance sheet strengthens and leadership changes act as catalysts, the firm adds.