J.Jill price target lowered to $20 from $22 at Jefferies

Jefferies lowered the firm’s price target on J.Jill (JILL) to $20 from $22 and keeps a Buy rating on the shares. J. Jill reported better-than-expected results, despite tariffs and elevated promos that hurt margins, while management gave “a clear outline” upside ahead, driven by new product, customer acquisition, and e-commerce, the analyst tells investors. The firm believes the company’s loyal customer base and strategic initiatives position the brand for growth, but it is lowering estimates to account for the more significant tariff impacts.